For this week, the assignment consists of creating an assisted readymade product and making a 1 minute or less video advertisement for the assisted readymade as if it were a real product. The video should tell where it come from and who the user will be, inspired on Richard Hamilton’s The Critic Laughs.
For this assignment I am working with Aaron Montoya. Here we will describe the process of design of our assisted readymade.
After our initial brainstorm, we decided we wanted to use a wooden figure, paired with a second object.
The idea was to use the figure as a “buddy” to overcome some internal crisis or sadness. We thought about pairing it with a first aid kit, so that it would heal your wounds, and comfort you, but the box we found wasn’t that striking.
We also thought of pairing it with a cellphone, so that it would answer your calls automatically when nobody cares about you or call you when no one else does.
Finally, we settled for a shot glass, so that you could drink with with the figure whenever you feel sad or alone or your life is going to hell. Also, if you cry, it can hold your tears, so that you can reuse them for watering your plants, measuring your sadness or whatever you want (don’t drink it, it’s salty).
We were lucky that we had the package of the figure so that it would look as a product, a very strange Barbie doll.
Video and title of the assisted readymade
For the title of the readymade, the atmosphere of the video and the soundtrack, we wanted to make something very contradictory and clashing, so we settled for the following title and the following video: