Eat Ugly Campaign

I took this course – Food Systems Interventions and Remediations. We focused on the state of the world’s food system. Tasked with creating a project that can be used to address or solve an issue in the food system for our final, I jumped at the opportunity to join the Ugly Food Movement.

Ugly Food is misshapen or slightly bruised fruits and veggies. They usually get tossed, which results in enormous amounts of waste. 

To curb this practice, the Ugly Food Movement was developed to highlight the nutritious and affordable allure of less-than-perfect-looking fruits and vegetables. We assign human qualities to food (the right shape, the right size, the right look) and not realizing the downfall of such behavior.

Eat Ugly creates awareness of the ugly food epidemic. By informing folks in my immediate circle and community I aim to create a ripple effect. If people are aware and if they care – they can change their behaviors toward food waste, specifically where Ugly Food is concerned.

Delivery/Platforms

I created material that I share with folks. It highlights the issue and aims to inform.

  1. I created a short stop-motion animation video that stars ugly food I sourced from the farmers market and from the trash of my neighborhood food coop.
  2. Secondly, I created a quiz that test’s knowledge of the issue.
  3. I made Eat Ugly branded t-shirts.

T-SHIRTS

The shirts made everyone wearing them brand ambassadors. People stop me to ask what EAT UGLY means. Others who wear the shirt have similar interactions with folks. The shirt allowed us to engage in conversations that either presented new information to the listener giving them the tools to make informed decisions about their contribution to food waste. Or, encouraged more people to join the movement. The demand for shirts outweighed the supply. I need more shirts!

QUIZ

As part of my contribution to the campaign, I created a quiz to inform and test knowledge of ugly foods. This interactive quiz was created using the Eko platform. This was an individual project for my Storytelling with Non-Linear Video course.

The content was produced using stop motion animation, video production, javascript and css. The stars of the animations are none other than ugly foods acquired from my neighborhood coop (these were destined for the compost) and purchased from farmers markets.

Take the quiz! Test your knowledge about food waste in America?

Eat Ugly

A community based campaign aimed at reducing food waste by embracing Ugly Foods.

The food waste epidemic in the United States is unreal. Perfectly good produce and processed foods go to waste, while there are food insecure families throughout the country.

Ugly foods, particularly account for a large amount of that waste. However, there are global initiatives like this and this to change people’s perception of food – an eventually their behaviors toward it.

As part of my contribution to the campaign, I created a quiz to inform and test knowledge of ugly foods. This interactive quiz was created using the Eko platform. This was an individual project for my Storytelling with Non-Linear Video course.

The content was produced using stop motion animation, video production, javascript and css. The stars of the animations are none other than ugly foods acquired from my neighborhood coop (these were destined for the compost) and purchased from farmers markets.

Take the quiz! Test your knowledge about food waste in America? 

The future of food

About Molecular Gastronomy: The first thought that struck me about this topic was; people are willing to experiment with food and science when food preparation is involved but the same openness does not hold true for modified forms of food production. I say this because I am that human. I would try this form of expressive cooking but am anti-GMO. Continue reading The future of food

Final Project – Ugly Food

In the United States alone, 40% of what is grown and produced goes to waste – before it reaches the supermarkets. Supermarkets determine the attributes of the foods their brands sell and farmers can only supply produce that meet those standards. What happens to the rest of food? It is either used as fertilizer or tossed, leading to massive waste of not only food but precious resources used to produce that food. The spiral effect is catastrophic. Continue reading Final Project – Ugly Food

Results require change

How to Feed the World Without Wrecking the PlanetHow a national food policy could save millions of American livesMeet the gleaners — fighting hunger and climate change at the same time _ Short Answers to Hard Questions About Climate Change How Some Healthy Foods Can Be Bad For The Environment  Continue reading Results require change

Wicked, wicked problems

In the readings this week the role of the government and self regulated big agri businesses (e.g. Monsanto) were constantly mentioned. In the article Our Coming Food Crisis, mention is made of America’s looming food crisis, the known solutions, and the efforts to block  the implementation of these strategies. In the article The Food Movement- Its Power + Possibilities, I once again noticed the role of Monsanto, DuPont and Syngenta in our food system.  Continue reading Wicked, wicked problems

Week 2 – Altering Food

My first thought after reading the headline of the article, Monsanto is going organic in the quest for the perfect veggie, was “they are trying to make Frankenstein food.” The controversy surrounding this company alone immediately signals a red flag for me. Monsanto reminds me of Ashley Madison.

Continue reading Week 2 – Altering Food

Week 1 – American Food System

After reading the articles for this week; The 20th Century Transformation of US AgricultureAmerica’s Dysfunctional Relationship with Food and Corporatization of the American Food System it is clearer to me that the entire food system of  America is a business. America’s food system does no exist to provide nutritious food to its nationals (and international markets). Continue reading Week 1 – American Food System