Final Project – Ugly Food

In the United States alone, 40% of what is grown and produced goes to waste – before it reaches the supermarkets. Supermarkets determine the attributes of the foods their brands sell and farmers can only supply produce that meet those standards. What happens to the rest of food? It is either used as fertilizer or tossed, leading to massive waste of not only food but precious resources used to produce that food. The spiral effect is catastrophic.

While this food is wasted, there are food insecure populations throughout the U.S. Populations that can benefit from having access to fresh fruit and vegetables – even these ‘ugly foods‘ that are just as nutritious. There is an Ugly Food movement that is sweeping through the nation, with different entities trying to inform the public of this issue. I aim to also do so: inform everyday people about the Ugly Food issue, the nutritional value of these less visually appeasing foods and through the creative use of technology change their mindset about these foods in an effort to get them to:

  1. Consume these products
  2. Create demand for them
  3. Inform others
  4. Pressure supermarkets, distributors and farmers to increase the supply of these foods.

Research & Resources

I found these and many more resources that inform about the issue. My task is to do it better!


In Europe, Ugly Sells In The Produce Aisle

Denmark Might Be Winning The Global Race To Prevent Food Waste

National Geographic Live! – Tristram Stuart: The Beauty of Ugly Food

Food Waste Movie – Just Eat It

Just Eat It – A food waste story (Official Trailer) from Grant Baldwin on Vimeo


How ugly food can end hunger 

52 thoughts on “Final Project – Ugly Food”

  1. So glad you’re going down this path – it’s such an important topic. You’re an excellent researcher = the infographic is great and so are the videos. I think the first thing you might want to consider is who your target audience is – you say “everyday people” but I think you need to start with a very small and very specific demographic. It will help you craft and frame a narrative that will be more effective. Then you scale it/iterate to address different groups.

    I just posted an article about Italy addressing its food waste problem through a huge policy change – very interesting.

    Good work Nikita.

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